November 1st

Roman Efremov: «It is very important for us to give designers of St. Petersburg and the
nearest regions tools for their development»

The official Fashion Week in St. Petersburg was opened on October 25 with a press
conference at the New Stage of the Alexandrinsky Theater. The event was visited by the
correspondent of the information agency "RIA Fashion" Polina Andreeva.

The speakers were:
• Nikita Kondrushenko - Art Director of St. Petersburg Fashion Week, Chairman of the
Supervisory Board of Fashion Syndicate St. Petersburg, Editor-in-Chief of Dress Code
• Sergey Khromchenkov - creative director of Fabric Fancy holding;
• Roman Efremov - founder of the project "Calendar of fashion events", president of the
Association "Fashion Weeks";
• Georges Makaroun - French designer, special guest of St. Petersburg Fashion Week.

Nikita Kondrushenko greeted everyone and thanked the Alexandrinsky Theater for the
opportunity to hold a fashion festival. He noted that in St. Petersburg there are few such
sites that "would be so friendly and professionally ready to cooperate". The speaker
announced the upcoming shows of the new season.

The organizer of the SPbFW Business Program, Roman Efremov, outlined the key areas
and objectives of the event: "It is very important for us to give designers of St. Petersburg
and the nearest regions the tools for their development. In my opinion, our fashion
industry lacks global ambitions. There is a shortage of designers and manufacturers who
have the courage to go to world markets and promote Russian fashion. We set a goal for
ourselves to ensure that the participation of designers in the Business Program is aimed at
enhancing their professional competencies and deepening the knowledge and skills that
they can later use in their profession. "
The French guest, designer Georges Makaroun, spoke about his new spring-summer 2019
collection: "The collection is inspired by Sandro Botticelli's famous painting «The Birth of
Venus». All the unusual and beautiful details of this picture, which are centered around
female beauty, inspired me to create light, airy, feminine evening couture dresses, the main
element of which was a corset. "

Sergey Khromchenkov told about the final SPbFW show by Fabric Fancy: "This is a cruise
collection that Fabric Fancy makes every three years. It is very light, glamorous and
feminine. We reflect in this collection what is happening in fashion here and now, that is, a
mixture of subcultures that is happening all over the world and a mix of Eastern and
European traditions. "

It is important to note that the official Fashion Week in St. Petersburg "St. Petersburg
Fashion Week» is held under the patronage of Fashion Syndicate St. Petersburg and with
the support of the Government of St. Petersburg, the Committee for the Development of
Entrepreneurship and the Consumer Market of St. Petersburg, the Center for the
Development and Support of Entrepreneurship, as well as it is in the official calendar of
the Committee for Culture.

Photos of Polina Andreeva, IA RIA Fashion.